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Opposition Research
Context Analytics Opposition Research (OR) delivers predictive intelligence on a company's key competitors. Context Analytics OR combines qualitative and quantitative tools and processes to gather and analyze relevant information before it is broadly distributed. Unlike conventional competitive intelligence programs, Context Analytics OR provides forward-looking intelligence and analysis of a client's competitive environment with a focus on communications.
Context Analytics OR reports and services focus on upcoming competitor announcements, shifts in marketing, product and partnering strategy, emerging trends and market movements before they fully materialize. Context Analytics OR gathers and analyzes critical information that give product and marketing teams the insight and tools to move faster and more accurately than competitors. Through OR, clients have been able to pre-empt and counter competitive moves in both the field and the media, leverage emerging trends before competitors and efficiently exploit poorly understood opportunities.
The Value of Context Analytics Opposition Research:
 Provides predictive intelligence on competitor news, enabling clients to pre-empt competitors and respond to new threats and opportunities faster than competitors
Helps communications and marketing professionals control industry discussions and proactively manage news cycles
Provides predictive intelligence and accurate analysis of emerging market and coverage trends
Improves competitive discipline across the client organization
Provides
predictive intelligence and accurate analysis of emerging
market and coverage trends
Helps align PR, marketing and sales
Enables smarter planning and more precise execution |
