Our quantitative and qualitative research tools measure the extent, significance, and penetration of a company's overall media coverage compared to that of its key competitors. Analysts orchestrate targeted searches that are run against a database of over 8,000 publications worldwide. This database includes the broadest range of major news, business, trade, scientific, general interest and vertical publications available.

Value of Context's Media Research:

 Measures media volume and significance of the market's view of the company

 Benchmarks and monitors key competitors over time to determine health and position   in the market

 Fuels planning, message evaluation, targeting and competitive playmaking for more   effective campaigns

 Evaluates communications ROI and budget justifications

 Identifies apparent reporter and media attitudes toward the company

 Charts direction and priorities for effective PR programs in strategic planning