methodology      media research      opposition research      primary research      integrated research      international           @2007. Context Analytics. All Rights Reserved. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Context Analytics is unique in that we develop our research programs based on strategic business questions - What answers are you looking for the research to provide? We feel strongly that research and measurement should tie directly to public relations goals and objectives.  Knowing these, we then work with our clients to develop a set of questions the media research will help answer.  Context Analytics uses its proprietary quantitative and qualitative research metrics to help answer your customized questions.